Not all organic products are created equal. There's various levels of "organic" and certain requirements from the USDA for each level.
Our toothpastes are at the certified level which requires at least 95% organic ingredients.
Here is what the term organic means according to the USDA:
100% Organic - contains 100% organic ingredients (excluding salt & water) and may use the USDA seal and/or a 100% organic claim. Organic ingredients must be identified on the panel.
Organic - contains at least 95% organic ingredients (excluding salt & water) and may use the USDA seal and/or an organic claim. Organic ingredients must be identified on the panel. Our certified USDA Organic Toothpaste falls under this category.
Made with Organic - contains at least 70% organic ingredients. The product cannot have the USDA seal and cannot be labeled as organic. When labeling the product, it can say “made with organic...” and there may be up to 3 ingredients or categories mentioned. A blanket statement of “made with organic ingredients” cannot be made.